cu-rate

30. September 2008

Curate. 1) to add another dimension to a retail experience by introducing an individual or a point of view not usually endemic to the point of sale.

Popular with mass and middle-market retailers like the Gap and J.Crew for fall 2008, as in "Our new Tribeca menswearshop will be curated," or "Colette will curate the Fifth Avenue store."

(TIME Magazine Style & Design Fall 2008)

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